Netherlands – Golden Stamp: Miffy 65 years
This year is dedicated to 65 years of Miffy, the best known and most popular of all figures in the books by Dick Bruna worldwide. On the occasion of this special anniversary, PostNL is issuing a unique gold stamp in a limited edition.
The 24 carat gold stamp is produced in an edition of only 1,000 pieces. PostNL delivers the stamp including a special storage box with the official logo of Miffy 65 years old. More stamp sheets will be published later this year, dedicated to Miffy and her family and friends.
The image of Miffy on the gold personal stamp is derived from the logo for Miffy 65 years old. This logo has been developed to emphasize the long-term success of Miffy: three generations have grown up with Miffy. In the past 65 years, Miffy has conquered the world, as the main character in countless picture books for children. The white bunny has also been seen on television, in the cinema and in the theater.
Miffy is “born” in 1955 when illustrator Dick Bruna (1927-2017) tells a story about a white rabbit before his eldest son goes to sleep. Miffy’s popularity is so great because many children recognize her and her adventures. She is straightforward, innocent, positive and open to new experiences.
Due to the coronavirus, all public events around Miffy 65 have been canceled. However, there are all kinds of special products for sale. A special carousel in the shape of a cake has been made for the bookstore, with space for 48 Miffy books. In October a new musical about Miffy will travel around the country. From 20 June to 20 September 2020, the Centraal Museum will be showing the exhibition ‘Miffy, 65 years of source of inspiration’, based on an international fashion and design project.
Golden PostNL stamps
PostNL issues gold stamps exclusively on the occasion of special anniversaries and other special commemorations and always in a limited edition. Earlier, the gold stamps appeared 350 years of Rembrandt, 40 years of Erwin Olaf (portraits of King Willem-Alexander and Queen Máxima) and the series End of World War II. Each stamp is made from 24k gold.